If you’re responsible for marketing a business, you need to get involved with making videos for your company. This is one of the business intelligence market trends that is not going to vanish anytime soon. Using a driverless vehicle could give small business owners that extra bit of time to catch up on calls and paperwork. 4. Edge computing is redefining how small businesses work with data. With the passion for going visual,” citizen Data Scientists or mainstream business users will depend on mobile analytics in 2018 for day-to-day decision making. When business owners tell me that marketing doesn’t matter, they usually have a totally different understanding of what marketing is than those who recognise how marketing contributes to business goals where it enables you to charge the most money you can for your services and products.
So if you’re looking to stay on top of the trends, take a look at this seven top business trends for 2018 to stay one step ahead of your competitors in the coming new year. Technology trends to invest in over the next few years include applications that highlight energy efficiency while providing a more immersive experience to consumers. If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. This is one of the greatest technological trends in business for 2018.
41% of small businesses cite expense as the reason for not investing in more digital tools Also, small businesses often spread their employees thinly in the sense that each person may do different types of work. In the last couple of years, we’ve seen lots of businesses use disruptive technology to create something new. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. While the technology is in its infancy, though, small businesses can make use of it by looking for ‘off-the-shelf’ AI products.
With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. The next four trends focus on blending the digital and physical worlds to create an immersive, digitally enhanced environment. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.
While the two most important trends remained the same as last year with master data and data quality management in first position and data discovery in second, third spot is now occupied by establishing a data-driven culture. Voice bots, multilingual technology and data analysis are going to be the key trends in cloud telephony segment irrespective of the business sector. It also could be attributed to many small businesses working with a limited marketing budget. To help you get to grips with all the latest advances, we’ve put together a list of the top technology trends in business for the year ahead and how you can apply them to your business.