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We arrange for one on one meetings where we understand what your business is all about and what is your objective to achieve from social media and digital marketing. The firm also launched the GreenHouse , which supplies businesses with expert advice from the likes of Bob Vila, Tabatha Coffey, and other business owners about how to build, scale, and grow a company. Some trends have slightly increased in importance since last year (e.g., real-time analytics and integrated platforms for BI and PM ). However, they all climbed just one rank with the exception of establishing a data-driven culture, which jumped two places. Any application that interacts with customers, analyzes data or automatically recommends services or products to customers is a part of the CRM family.

5. Digital integration is transforming how small businesses work with their space. However, there are steps small business owners can take to successfully market their business on a small budget There are free software solutions and low-cost ways of marketing that can help small businesses with limited resources. As we’ve learned from past trend reports, nearly half (49 percent) of small business owners report handling marketing for their business on their own. As 2017 winds away, brands are expected to spend more in 2018 considering the numerous success of their content marketing strategy.

Today’s small businesses have more marketing options than ever. There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing is a waste of money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on. Outsourcing is expected to continue growing in 2018 but not without its own trends and challenges. According to the blog post titled Top Business Intelligence Trends to Watch Out for This 2018 , the hallmarks of ‘modern’ BI are enhanced Data Visualization, deep Data Mining, and intelligent Self-Service Analytics.

Whether the major small business trends are in customer service, marketing or technology, business owners need to understand the prevailing external factors in order to fine-tune their internal operations. Surprisingly, 34 percent said they won’t be using any of these marketing tactics in 2019. But this can also mean good old manufacturing businesses like providing screws and parts to big companies. By this point, you are aware that technology and social media are developing and changing at a rate that is exceedingly fast.

More than 80 million businesses use Facebook to connect with customers. Gartner predicts that next year more than 40% of data science tasks will be automated, hence, this is one of the trends in business intelligence that we need to keep an eye on. In 2018, the more focus will be on providing customers security on their personal data. In October 2018, Keap surveyed a panel of 1,467 self-identified small business owners from across the United States via an online questionnaire. The Forbes blog post titled Top 10 Trends For Digital Transformation In 2018 suggests that IoT enabled Business Analytics has the power to maximize operational efficiency in every industry sector from retail to city planning.” The technology torch-bearers like IBM or SAP are investing more on Business Analytics capabilities, now that IoT and Big Data promise to deliver on streaming, operational, and transactional data in real time.