Here, Conor McArdle, content executive at Brighter Business, explores what trends will be impacting businesses in 2018. In the past few years, we have seen that video itself has become a vital component of successful businesses Customers want real connection; they are done with the impersonal and generic marketing. We pin our hope on great marketing strategies in 2018 designed around VR. Businesses who cater to the growing demands of the public for affordable skincare services and products could see a boost in the years to come. An Epsilon study published in 2018 reveals that 80% of consumers stated they were more likely to do business with a company that offers personalized experiences.
This person can offer a variety of services depending on their expertise and their clients’ needs such as social media account set up, develop marketing strategies based on client goals. Social continues to explode and dominate more and more of our marketing activities as small businesses. Accordingly, the rise of master data management is becoming a key priority in the business intelligence strategy of a company. Second, we’ll see more business owners and freelancers coming together in one consolidated company or offer.
By November of 2019, the unemployment rate reached a historic low of 3.5 percent This extremely strong labor market has had a major impact on small businesses. This type of strategy and interconnectedness of sales and marketing teams is also ideal for small businesses. According to Nextria, 57 percent of customers would rather contact companies online than call them for help. Accordingly, predictive and prescriptive analytics are by far the most discussed business analytics trends among the BI professionals, especially since big data is becoming the main focus of analytics processes that are being leveraged not just by big enterprises, but small and medium-sized businesses alike.
However, businesses today want to go further and predictive analytics is another trend to be closely monitored. We predict 2019 will be the year of the digital detox, and there are plenty of opportunities for new start-ups to help people reduce the use of their digital devices. But the way that it’s being used on social media channels is definitely changing in 2018. Of course, technology can help small business owners bridge their skills gap. By the end of this year, you will see that customers calls will be reduced and they are going to be using this form of contact less and less time.
Currently, more organizations are leveraging case studies for video content to support their marketing efforts. He is the co-founder of NP Digital and Subscribers The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. From content experiences and data visualization to dynamic physical world mapping, AR is certainly one to watch over 2018. Their responses provide a comprehensive picture of regional, company and industry specific differences and offer up-to-the-minute insights into developments in the BI market and the future of BI. Our long-term comparisons also show how trends in business intelligence have developed, making it possible to separate hype from stable trends.