I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore. He regularly contributes to Adweek’s SocialTimes, and has published in Social Media Examiner, Social Media Club, and Social Fresh. The paradigm shift in the landscape of consumer and business technology has raised the business acumen amongst people in India. With ever-expanding torrents of data now available, a trend toward easy-to-use analytic applications is expected to surge in 2019. With four years of Small Business Marketing Trends Report data collected, we’re seeing changes in the way small business owners think about marketing.
Today’s small businesses have more marketing options than ever. There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing is a waste of money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on. Outsourcing is expected to continue growing in 2018 but not without its own trends and challenges. According to the blog post titled Top Business Intelligence Trends to Watch Out for This 2018 , the hallmarks of â€˜modern’ BI are enhanced Data Visualization, deep Data Mining, and intelligent Self-Service Analytics.
As the future of business is dependent on digital progression, analysts need to be keenly aware of the movement and trends. There’s growing worry in the digital small business world that the opportunity is over and it’s time to abandon ship. Ask to link the social media accounts of your customers while they are in the store. You can create videos after asking questions on your official business forum with customers or conducting polls to find trending questions. Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.
In fact, you can mesh online and offline marketing practices to your advantage. Despite this, 90 percent of small businesses report that they don’t use data protection for their business’s and customers’ information. Even though a vast majority of small business owners at 78% have reported their businesses to be profitable , a six percent increase from last year, 37% of these businesses are well-established organizations with experienced owners and have existed for more than a decade. I believe we are going to see more businesses take advantage of these tools by the end of 2018.
Millennials (23 to 38 years old) come in third, at 12 percent, while only two percent of small business owners are 74 years old or older. Download our 2017 Small Business Marketing Trends Report. Edge computing is one of the more mysterious emerging trends in technology, mostly because people confuse edge applications with cloud computing. However, now Forrester acknowledges that advanced visualization is integral to most BI platforms, especially because Cloud-based BI has made it possible for medium or small sized businesses to have access to advanced analytics.