The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Even though VR has been getting plenty of media focus as of late, it is AR that will get the wheels turning for small businesses in 2018 as the technology has been finalized. By 2020, it’s projected that 56 percent of customers will use mobile payments. I feel like in some ways Martin Luther reincarnated has posted his grievances to the door of the Church of Marketing and people are nodding their heads. Many small businesses get stuck in a rut marketing the same way to the same sets of clients for years on end. Per a survey from Clutch , more than 70 percent of small businesses used social media in 2018, and that number is expected to grow over the next few years.
Automated insights from augmented analytics will also be embedded in business applications—for example, those of the HR, finance, sales, marketing, customer service, procurement and asset management departments—to optimize the decisions and actions of all employees within their context, not just those of analysts and data scientists. There are many ways in which businesses can take advantage of social listening. With limited time and resources, marketing remains a challenge on Main Street. Taking this to the next level, in 2019 consumers will turn to the internet for traditionally face-to-face services they previously wouldn’t have considered accessing online.
Marketing solutions like Sprout Social offer social listening tools to help brands analyze various audiences. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Many startups are creating hyper-interactive marketing that’s actually fun for people to be a part of. And, as 2018 is the year of GDPR, companies will be forced into greater transparency around how they ask for personal data.
All in all, these five top trends represent the foundation for organizations to manage their own data and make use of it. Furthermore, it demonstrates that organizations are aware of the relevance of high quality data and its effective use. At one time the emergence of the Internet was a technology that was becoming an emerging trend across all industries. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.
I normally use to research hot ideas by going through online forums and certain websites that house hot trends. We believe the market is entering a period of accelerated delivery of robust smart spaces with technology becoming an integral part of our daily lives, whether as employees, customers, consumers, community members or citizens,” said Mr. Cearley. So, if digital marketers are planning to build a strong customer-base, they must think of delivering their content more through eye-catching videos. For 2018, consider focusing on micro-influencer marketing instead.