5 Business Marketing Trends You Need For 2018

ERP technology is consistently evolving since the time of its inception. So, it is really best to ask What is trending in small business?” from time to time and deal with trends accordingly. You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. There are barriers and challenges to starting small businesses that aspiring owners and current owners need to consider. Machine learning is one of the most exciting technology trends to invest in if you’re a small business— especially if you’re considering a form of artificial intelligence known as narrow AI. Narrow AI targets and executes specific tasks, and it is likely to be among the top technology trends in 2019.

Ransomware remains a massive threat to SMBs—it is now the top security breach, according to the 2018 Datto State of the Channel Ransomware Report From Q2 2016 to Q2 2018, 79% of managed service providers (MSPs) reported ransomware attacks against customers. Trends like AI, machine learning, and voice technology can be extremely beneficial and are becoming more accessible by being built-in to the backgrounds of apps and tools small businesses already use to run their business. And with the aid of social media and the internet in general, locally made products can easily transition to international markets.

Content marketing is one of the effective strategy that internet marketer used all over the world and it is still working because it increase sales and saving unnecessary cost. There are plenty of big data examples used in real life, shaping our world, be it in the buying experience or managing customers’ data. In addition, a large number of marketers also agree to the report and conclude that video will be the dominant content marketing strategies in the future. New studies show that 56% of people would rather message than call a business for customer service.

It has also come to a point where customers are mostly expecting personalized marketing otherwise 65% of B2B consumers would switch brands. Artificial Intelligence: Keeping my previous point in mind about having humans involved in marketing who can understand the context that can be happening with your supporters between the digital and real worlds, artificial intelligence (AI) is going to drive more of your marketing efforts. Nearly two-thirds of marketers use location data for targeting promotions, according to Factual , and more than eight in 10 marketers say location-based marketing helped them grow their customer base.

These 10 small business trends will help you stay ahead of the game (and your competitors) in 2018. But with these digital business trends, emerging needs will appear in 2019. Oftentimes, businesses are so focused on portraying a solution that they forget to detail the problem. Just like Millennials, Generation Zers are digital natives who demand quick responses and support from businesses. Instead, customers will be buying products and services and making orders and requesting support through Chatbots. And this is why 19 percent of small businesses feel that the hassle of implementing new tech is just now worth it.

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