11 Home Service Industry Trends

The fact is that content marketing is consistently evolving. As long as businesses were transparent about how the data was being used. Sometimes when you are a small business owner you don’t really get to see these market forces at play. Going cashless marries the streamlined, secure convenience of paying with a card with the reality that people are increasingly moving away from cash and prefer businesses who accept cashless payment methods anyway. It would be interesting to analyze that how leveraging these trends can help enterprises as well as testing professionals to strategize their product testing services.

Hence, 2018 is your opportunity to start focusing and future-gazing on those emerging trends. As our ten trends indicate, new markets, new technologies, and shifting consumer needs present opportunities—but also risks. Read the ZDNet article titled Data to Decisions: New Trends in Leveraging Analytics , to understand how the businesses have planned to face the data volume challenge. One of the most effective digital marketing techniques next year will be video marketing. It lets you tap into the networks of some of the most connected people in social media.

Indeed, when buying items online more than 90 per cent of people abandon purchases lacking customer reviews, either complementary or negative. PETALING JAYA: World’s leading research and advisory company Gartner Inc has highlighted the top strategic technology trends that will impact most organisations in 2018. The changing landscape within the overarching heading of Business Intelligence and Analytics trends have given rise to two major challenges that have to be mitigated by businesses of all sizes to democratize BI and extract real value from analytics activities.

If the business has a solid understanding of how each social media channel works to boost up companies’ campaign to the public and gradually build superior customer engagement and expand its brand message through these social channels, it does certainly need virtual staff who knows visual content creation. As digital small businesses mature in 2018, so will their owners’ understanding of the financial matters of their businesses. The following articles forecast the biggest opportunities and challenges for Canadian businesses in 2019.

There’s a common misconception that big companies are the main ones at risk – when in reality, 43 per cent of cyber attacks happen to small businesses. But even though small businesses have seen an immense growth due to the introduction of the internet, it is quite difficult to properly market themselves. That’s why brands need to come up with alternative social media marketing methods such as paid ads and micro influencers to increase referral traffic. There was an increase of about five percent in the share of small business owners surveyed who would put additional capital into increasing staff; this number has grown for the past three years.

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