Here, Conor McArdle, content executive at Brighter Business, explores what trends will be impacting businesses in 2018. Unfortunately, many businesses find it very difficult and overwhelming of all the tasks that go into managing multiple messages across many social media accounts and so they hire social media managers to take care of it for them. And as cloud services continue to increase their storage capacity throughout 2018, this is a trend to watch. One place Conflagration has been valuable, though, is with business owners burning down group programs and online courses they never really loved. Multiple constituencies including data scientists, developers and business process owners will need to work together,” said Cearley.
But instead of using Bitcoin as a trend for small businesses, we would suggest using the technology that supports it; Blockchain A blockchain is a growing list of records called blocks that are linked and secured together using cryptography. Based on our findings, a large number of small business owners state lack of time and resources as their biggest challenge—something that hasn’t changed from previous years. The blog post titled Business Intelligence (BI) Trends to look forward to in 2018 describes these impending trends very well.
Live streaming is the Next Big Media Thing, and No. 7 on Steve Strauss’ list of the Top 10 small business trends to watch in 2018. If your business fails to keep up with the latest trends you could wind up losing out to a competitor. For one, many people prefer that business provide live interactions instead of solely conversing online and through social media. 9. Small businesses are using immersive experiences for increased customer insights. Marketing analytics tools. For this reason, it is of utter importance that you remain in the loop with the most current online shopping trends – this way you’ll be able to continue increasing sales, while staying way ahead of your competitors.
Interacting in person compared to online creates a feeling of trust and automatic connection between people, although this is true, avoiding social media completely is not the answer. These Gen X small business owners slightly lead baby boomer small business owners (55 to 73 years old), at 41 percent. Services such as WhatsApp are poised to become the go-to platform for small businesses to connect, engage with their customers as well as create new experiences. The volatility of bitcoins, one of 2017’s monster trends, has disguised the usefulness of the blockchain technology by which cryptocurrencies are traded.
When you combine the Done For You trend, the Consolidation trend, and the Reorganization (next) trend, you get a big move towards forming specialized agencies that walk clients from start to finish through the messy journey of web design, branding, marketing, and other services. The cost-savings alone is worth the time and effort that goes into content marketing. Customers are able to share their own experiences and hear the experiences of others on-demand via highly engaged social media communities and easily accessible news outlets.